arrow-right cart chevron-down chevron-left chevron-right chevron-up close menu minus play plus search share user email pinterest facebook instagram snapchat tumblr twitter vimeo youtube subscribe dogecoin dwolla forbrugsforeningen litecoin amazon_payments american_express bitcoin cirrus discover fancy interac jcb master paypal stripe visa diners_club dankort maestro trash

Our Story

Basal Baby About


I am so happy you found Basal Baby!  My name is Michelle, that's me above, pictured with my son James. I feel so grateful to write this page. Just one year ago, Basal Baby, was nothing more than fevered chicken scratch in a well worn Moleskine notebook. This company means so much more to me than just a business. It is truly the manifestation of a philosophy finding a problem to solve. See, before there was a business there was an obsession--an obsession with finding a better way to do modern life.

Surely, I thought, there must be a way to live in the light of modern times without being constantly burned out on excess.  I was starting to find answers in the study of essentialism - the process of determining what we simply can't live without and getting rid of the rest.  Living a lifestyle of less, but better quality everything.
Then I had a baby.
The challenge of choice was overwhelming.  There were so many BIG things to spend time thinking about, it was frustrating to be weighed down on the material side of the experience, finding, choosing, and buying ALL THE STUFF. It was all too easy to fall back into the default of more is more. Again, just like before, excess began to wear me down.

As time went on, I started to find my rhythm as new mother.  I again became obsessed with applying essentialist philosophy to my new normal.  I found several brands I trusted and loved.  Each time I need to restock or size up, I dutifully checked in with my go-tos and got it done.  I felt good about what I was incorporating into my son's life and it didn't take up too much time or space.  The only category I just couldn't nail down were essential basics, the daily uniform of babydom - bodysuits and fitted pants.

It felt like my only options were big box fast fashion packs, which meant suffering at least one or more garments with ridiculous sayings and the knowledge that these garments were likely manufactured under unethical working conditions; or buying ethically manufactured premium brand garments, one by one at $25+ a garment, which for daily basics my son would grow out of in just a few months time, just wasn't practical.

I began to experiment with capsule wardrobes and it changed everything.  A paired down selection of essential basics I could build other key wardrobe items and accessories on simplified our life tremendously.  Not to mention, it made opening my son's closet exciting and joyful, when before it felt like a gut punch of anxiety to stare into a sea of options, most of which didn't feel good to dress my son in.
So, it was in this season of my son's first year, inspired by essentialism, the simplicity of capsule wardrobes, and the efficiency of other basics brands like Harry's Razors, Lola Tampons, and Storq Maternity, that I set out to create an alternative to the polarity of options in essential basics for baby.
The result is Basal Baby. A quarterly capsule wardrobe service delivering organic and ethically manufactured essential basics designed to keep baby safe and parents sane.
When you receive your first capsule, I encourage you to grab a big box bodysuit (I know you have one, we all do) and hold it in one hand with our Basal Baby bodysuit in the other.  I promise, you will be joyfully surprised in the difference and have a happy heart knowing your baby's new basics are ethically manufactured and clean on your baby's precious skin.  My greatest hope, however, is that in some small way, Basal Baby inspires you to live with less, but better options and experience the joy it awakens. 


Michelle Briggs
Mother + Founder 

Shopping Cart